This executive sales management brief offers a step-by-step decision process to help you choose between licensing software or contracting for analytical services to optimize sales territories. Which path is right for your organization?
Your decision should be based on a formula that takes into account three elements: task complexity, organizational complexity and available resources.
Applying a numerical score to these elements will help you evaluate the probability of success using either path - undertaking the project internally or retaining outside help.
"Mapping Analytics' dedication, expertise, and support helped us complete a major sales force realignment on a very tight schedule. We would not have achieved the same results without them on our team."
Tom Blue, National Sales Manager - Milwaukee Electric Tool Corp