Mapping Analytics - Customer Profiling & Customer Segmentation

Segmentation

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- The six steps to creating and using customer profiles

- How the results of a customer segmentation analysis can be used to gain advantage

- How to identify your most profitable segments by using a Strategic Opportunity Grid

- The reason why some segmentation systems fail and how to make sure yours doesn't

2-page brief provides an overview of Mapping Analytics' approach to retail, restaurant and franchise site selection. Download