Site Selection Information

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> Choose sites based on market potential
> Identify the best retail tenants for your location
> Site selection analysis includes impact on store network

Demographic Site Selection, Mapping and Store Network Optimization

A number of vendors in the market offer site selection software and services. Mapping Analytics does, too, but we're different. Here's how:

  1. You can get both services and software from us. We'll help you choose the right approach or combination.
  2. You'll make better site selection decisions by using our demographic site selection approach.

Demographic Site Selection: What We Can Do for You

When you work with Mapping Analytics, you will discover that demographic site selection leads to a sound business site selection decision. We include a series of important analyses when helping you select new sites, including:

Mapping Network of Sites to Optimize Market Coverage

Just as no man is an island, no store or branch sits on its own. Other stores, competitors, traffic patterns, population density and more affect the profitability of a store location.

That's why it's critical to consider store network optimization when determining:

How can you account for all these factors? It's easy when you work with Mapping Analytics. We're experts at it and ready to help you.

Next Step

Site Selection Resources

"Ten Questions Answered About Retail Site Selection. Read now

"The Intelligent Approach to Retail Site Selection in a Challenging Economy." Download
2-page brief provides an overview of Mapping Analytics' approach to retail, restaurant and franchise site selection. Download

Site Selection Case Study

To safely move forward on a new branch location suggested by a board member, an $8 billion bank asked Mapping Analytics to model the expected performance. The model revealed the location offered ample deposit potential.

However, an unconsidered site located only 3 minutes away offered 40% more deposit potential, caused less cannibalization on other branches, and carried a total net deposit increase $14 million higher than the original location being tested.

Site Selection Analysis

store mapping part of site selection

Analyzing demographic, consumer and market data is critical to site selection. View map.