Site Selection Information
- Site Selection Overview
- Sites That Deliver Customers
- Rank Potential Site Locations
- Optimize Your Store Network
Of Special Interest
Related Topics
Resources
Locations that Deliver Customers
Customer analysis and demographic analysis are essential to choosing the best retail store locations. You won't want to make decisions without knowing the profile of your best customers and the demographics of the area you are considering for store network expansion.
Fortunately, Mapping Analytics is staffed with experts who can help you understand your customers and any geographic area where you may want to open a store.
Where are there More Customers Like Yours?
We should re-phrase that: Where are there more customers like your best customers?
Reality is, not all your customers are ideal.
- Some customers purchase infrequently, don't spend much money, or have no loyalty, yet manage to consume a lot of your selling resources.
- Other customers are stars: frequent purchasers, fiercely loyal, open to cross-sell and up-sell offers. These are the customers you want more of.
Mapping Analytics will help you find more of these customers with our site selection services.
Create Customer Profiles
We build customer profiles based on past purchase behavior, demographics, lifestyle segmentation systems, and other market data to give you an accurate sense of who your best customers are.
- Learn more about customer profiling
Once you know what your best customers look like, where do you find more of them?
Analyze Market Potential
You find more ideal customers in geographic areas where the demographic profile of the neighborhood populations closely match the profile of your best customers.
A customer profile is a key input into understanding market potential. Market potential is a numerical answer. Mapping Analytics calculates market potential for any area using estimated market penetration and expected volume of sales. We use both a customer profile analysis and market potential analysis, including trade area definition, to make site selection recommendations.
For the mathematically inclined, think of it this way:
(customer profile + market potential + trade area definition)
= outstanding site selection
Don't like math? Contact us and we'll help you find the right answers.
Next Step
Potential of a Proposed Site
Market potential by block group around a proposed bank branch location.
View map
Site Selection Resources
"Ten Questions Answered About Retail Site Selection. Read now
"The Intelligent Approach to Retail Site Selection in a Challenging Economy" Download
2-page brief provides an overview of Mapping Analytics' approach to retail, restaurant and franchise site selection. Download
Software and Data or
Analytical Services?
Mapping Analytics takes an open-minded approach to solving your business challenge. We will assess your needs and provide the right set of software and data for you or we will put our team of expert analysts on the job to help you achieve your goals.
Sometimes we do both. Analytical services to perform the heavy lifting and tools to keep you up and running on your own.
Which path is right for you? Contact us and let's start talking.