Site Selection Information
- Site Selection Overview
- Sites That Deliver Customers
- Rank Potential Site Locations
- Optimize Your Store Network
Of Special Interest
Related Topics
Resources
Optimize Store and Branch Networks to Realize Full Market Potential
Site selection focuses on answering questions related to "where" . . .
- Where are your customers?
- Where are your best prospects?
- Where are your current stores and your competitors'?
How Many Stores in a Network?
Analyzing the answers to the questions of where gives insight into the question of "how many."
- How many suitable markets exist in a given geographic area for the products/services you offer?
- How many locations are necessary to optimally cover a given market area?
- Which locations offer the greatest potential?
The answers to these questions provide actionable information that can help you build a network of stores/branches to take full advantage of market opportunity. It's the kind of information decision makers receive when working with Mapping Analytics.
Goals of Network Optimization
More Revenue, Profit and Share from Current Market Area
There may be untapped potential in your current market footprint. The question is:
- Can you add stores or branches without cannibalizing business from existing locations?
Our analysis of existing store trade areas and overall market potential will identify gaps in your network coverage and point out areas that offer the most opportunity.
New Revenue Opportunity in Markets Beyond Current Network
There may be new markets ripe for your products and services. The question is:
- Which areas offer the greatest market opportunity combined with the lowest risk?
We will profile the demographics and market potential in the trade areas around your most profitable stores and use this information to rank potential markets for expansion. All the way down to sales projections for potential store locations.
When you work with Mapping Analytics, you get the answers you need. And the site locations to be profitable.
- Contact us for more information about our site selection analytical services
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Store Site Selection
When stores are added, the entire store network changes.
View map.
An inflection point occurs at the ideal number of stores in a market area.
View map.
Site Selection Resources
"Ten Questions Answered About Retail Site Selection. Read now
"The Intelligent Approach to Retail Site Selection in a Challenging Economy" Download
2-page brief provides an overview of Mapping Analytics' approach to retail, restaurant and franchise site selection. Download